- M2L Concepts introduces Winter District, a festive market and entertainment gala from December 14, 2023, to January 5, 2024, at Jumeirah Emirates Towers Plaza Terrace, offering an array of activities and experiences for all ages.
- The event will feature Christmas Trees, a snow fight zone, live music, food and beverage options, retail vendors, and a dedicated kids’ entertainment area with various fun activities.
- M2L Concepts introduces Winter District where luxurious experiences for Christmas and New Year’s Eve, including gourmet food and drink options, handmade crafts, carnival games, a giant advent calendar, and a unique Chocolate Bar.
- Thomas Gateff, Co-Founder & Managing Partner at M2L Concepts, aims to replicate the success of previous events and create a milestone Winter District event, spreading festive cheer across Dubai.
- Expect a picturesque winter scene with Christmas trees, snowmen, festive lights, and delightful food truck offerings against the backdrop of the Museum of the Future.
- Additional event details will be unveiled soon, showcasing M2L Concepts’ dedication to crafting unique experiences that make the Winter District a standout event in Dubai’s festive season.
M2L Concepts Introduces Winter District:
M2L Concepts Introduces Winter District, a leading name in entertainment, leisure, and technology, an enchanting festive market and entertainment gala in partnership with Jumeirah Emirates Towers.
Scheduled from December 14, 2023, to January 5, 2024, every day from 2:00 pm to 2:00 am, the Winter District is set to be an unmissable event. Located at the Jumeirah Emirates Towers Plaza Terrace, against the striking backdrop of the iconic Museum of the Future, this event promises an enthralling celebration for all. Entrance is free, with select activities having a nominal fee, ensuring accessibility to everyone during this joyous season.
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Entertainment and Activities:
M2L Concepts Introduces Winter District is designed to offer an array of activities and experiences suitable for all ages. From splendid Christmas Trees to a snow fight zone, the festival encapsulates the essence of winter delight. The stage will be animated with live music, complemented by diverse food and beverage options and various retail vendors. A dedicated area for kids’ entertainment will feature a Snow Play Area, Meet & Greet with Santa, a Carousel, and a Ball Pit, ensuring a magical time for the little ones.
Jumeirah Emirates Towers Involvement:
Adding to the grandeur, Jumeirah Emirates Towers, known for its luxurious ambiance, will host exceptional Christmas and New Year’s Eve experiences. This marks the first-ever event of its kind at this venue, promising a market offering gourmet food and drink selections, handmade crafts, artisanal gifts, and an array of activities such as carnival games, a giant advent calendar, and a unique Chocolate Bar.
Thomas Gateff, Co-Founder & Managing Partner at M2L Concepts, expressed his enthusiasm for this new venture, emphasizing,
“Following the tremendous success of our previous events, we aim to recreate that magic at this iconic location. The Winter District promises to be a milestone, spreading joy and festive cheer across Dubai.”
Winter Wonderland Setting:
The event is curated to transform the Emirates Towers Plaza Terrace into a winter wonderland, adorned with a towering Christmas tree, colossal snowmen, and dazzling festive lights, providing picturesque moments against the Museum of the Future’s backdrop. Visitors can relish delectable bites and beverages from a selection of food trucks to keep warm and satisfied.
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As anticipation builds, additional details about M2L Concepts Introduces Winter District will be revealed in the upcoming weeks. Renowned for innovative temporary activations, M2L Concepts is dedicated to crafting distinctive and impactful experiences, making the Winter District a highlight of Dubai’s festive season.
To learn more about M2L Concepts, visit www.m2lconcepts.com.
About M2L Concepts:
M2L Concepts by Ayana Holding specializes in interactive leisure and entertainment, crafting inspiring experiences and developing iconic spaces. M2L Market, a part of M2L Concepts’ temporary activations project, focuses on creating unique and impactful experiences, fostering brand advocacy, and customer loyalty.