- Twitter’s CEO, Linda Yaccarino, announces the rebranding of the social media platform from the blue bird logo to an ‘X’ symbol.
- The change was prompted by a series of tweets from billionaire owner, Elon Musk, who hinted at the transformation.
- The X.com website now redirects users to Twitter, while the smartphone app is yet to incorporate the new logo.
- Yaccarino envisions X as the “future state of unlimited interactivity,” offering features like audio, video, messaging, payments, and banking, powered by AI.
- The rebranding sparks discussions and debates on Twitter, with some brands expressing concerns over similarities to their own logos.
- Elon Musk has made significant changes to Twitter since acquiring it in a $44 billion deal, including staff restructuring and the introduction of a subscription-based verification service.
Twitter’s iconic blue bird logo has made way for an ‘X’, marking a significant rebranding for the social media giant. The change came after Elon Musk, Twitter’s billionaire owner, teased a potential transformation on the platform.
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Twitter’s CEO, Linda Yaccarino, expressed enthusiasm for the rebranding, stating that X represents the “future state of unlimited interactivity.” According to Yaccarino, the X app will offer a wide range of features, including audio, video, messaging, payments, and banking, all powered by artificial intelligence. She envisions X as a transformative force that will further revolutionize the way people communicate on the global stage.
The new X logo has ignited discussions on Twitter, with some users and brands expressing their opinions about the change. Radio X and ITV’s ITVX player are among the brands that playfully suggested Twitter might be encroaching on their territory with the new logo.
Big change at Twitter
Elon Musk’s influence on Twitter has been evident since his acquisition of the platform last year. Along with the logo change, he implemented staff restructuring and introduced a subscription-based verification service. However, Twitter is now facing a lawsuit claiming it owes former employees a substantial amount in severance pay.
Elon Musk is no stranger to using the letter ‘X’ in his company branding. X.com, an online bank he founded in 1999, eventually merged with another company to become PayPal. His space exploration company, SpaceX, is also commonly known as the ‘X’ Corporation.
As Twitter embraces the X logo, the platform’s future and the potential it holds for unlimited interactivity continue to generate interest and intrigue among users and brands alike.