Highlights
- Amazon UNIVERSITY Esports and Deliveroo have established a strategic partnership to enhance gaming and educational prospects in the UAE.
- Amazon UNIVERSITY Esports, operational in 26 countries, has witnessed significant growth in players, competitions, and university participation, while Deliveroo operates in nine countries and over 500 cities.
- The collaboration aims to bridge the gap between esports and education, providing students with avenues to pursue their gaming passion alongside academic pursuits.
- Both entities share a commitment to community engagement, leveraging esports tournaments and educational initiatives to foster inclusivity for gamers and learners.
- Deliveroo’s involvement in digital innovation initiatives of Amazon UNIVERSITY Esports promises cutting-edge technology to enhance students’ esports skills.
- The UAE leads globally in the percentage of adult gamers, reflecting the country’s strong gaming community.
- The partnership aligns with the UAE’s strategic investments, like ‘Abu Dhabi Gaming,’ aiming to nurture regional gaming talent and establish the country as a gaming hub.
- Mario Perez, CEO of MENATech, and Aysar Joudeh, Senior Brand Manager of Deliveroo, express excitement about the collaboration’s potential impact on students passionate about gaming and learning.
- Amazon UNIVERSITY Esports acknowledges support from top publishers and brands such as Riot Games, Shahid, and Deliveroo in making the initiative possible.
Amazon UNIVERSITY Esports
Amazon UNIVERSITY Esports, a pioneering initiative at the intersection of gaming and education, joins forces with Deliveroo, the renowned British food delivery service, marking a strategic collaboration aimed at elevating the esports and educational landscape in the UAE.
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Amazon UNIVERSITY Esports: UAE Growth Story
Since its inception in the UAE, Amazon UNIVERSITY Esports has witnessed remarkable growth, attracting numerous players, expanding university participation, and hosting various competitions and events, establishing itself as a prominent player in the regional esports realm. Spearheaded by MENA Tech Entertainment, this project operates across 26 countries and 4 continents.
Deliveroo’s Expansion Joins Esports-Education Alliance
In parallel, Deliveroo has seen significant expansion within the UAE and operates across nine additional countries, serving over 500 cities. This alliance signifies a pivotal step in bridging the gap between esports and education, presenting students with unique avenues to explore their gaming passion while pursuing academic excellence.
Amazon UNIVERSITY Esports & Deliveroo: Fostering Inclusivity
The primary goal shared by Amazon UNIVERSITY Esports and Deliveroo is community engagement. Through esports tournaments and educational initiatives, both entities aspire to cultivate an inclusive environment for gamers and learners.
Digital Innovation Initiatives
As part of their collaboration, Deliveroo is set to contribute to Amazon UNIVERSITY Esports’ digital innovation initiatives, ensuring students have access to cutting-edge technology to refine their esports skills.
Gaming Growth in MENA & UAE: The Stats
The MENA region is currently recognized as the fastest-growing domestic gaming market globally, boasting over 377 million gamers, while the worldwide gaming community totals a staggering 3.24 billion. Notably, the UAE leads in the percentage of adult gamers, with nine out of ten actively participating, according to the Statista Global Consumer Survey.
With substantial investments like ‘Abu Dhabi Gaming’ launched recently, the UAE is committed to fostering regional gaming talent, positioning the country as a year-round hub for gaming events.
CEOs Excited for Gaming-Education Fusion
Mario Perez, CEO of MENATech, expressed enthusiasm about the collaboration, emphasizing its lasting impact on students passionate about gaming and learning. Aysar Joudeh, Senior Brand Manager of Deliveroo, echoed this sentiment, describing the partnership as an exciting venture that enhances the gaming experience while fostering a unique blend of education and entertainment.
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Recognizing Key Supporters
Amazon UNIVERSITY Esports acknowledges the support of esteemed publishers and brands such as Riot Games, Shahid, and Deliveroo in making this initiative possible.
