Highlights
- Twitter will begin paying creators this week through its monetization program.
- The payouts are available to Twitter Blue subscribers and are generated through ads in tweet replies.
- Payout amounts range from thousands of dollars to nearly $40,000 for accounts with millions of followers.
- Twitter plans to expand eligibility to more creators later this month.
- The specific details of payout calculations and Twitter’s revenue share are undisclosed.
- Accounts must have accumulated at least 5 million tweet impressions in the past three months to qualify.
- Twitter’s monetization program aims to support and incentivize creators on the platform.
- This development comes as Twitter faces competition from Meta’s Threads app and a decline in traffic since January.
Twitter will begin paying creators this week as part of its monetization program. The payouts are available to Twitter Blue subscribers and are driven by ads in tweet replies. The amounts vary, with some accounts receiving thousands of dollars to nearly $40,000 for those with millions of real twitter followers. Eligibility will be expanded to more creators later this month.
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The specific details of the payout calculations and Twitter’s revenue share are undisclosed. However, accounts must have accumulated at least 5 million tweet impressions over the past three months to qualify. Conservative YouTuber Benny Johnson claims he is eligible to earn nearly $10,000, while the @Elon_alerts account received around $2,200. Payouts are cumulative from the program’s announcement in February.
This development comes as Twitter faces competition from Meta’s Threads app, which attracted 100 million sign-ups shortly after its launch. Elon Musk’s decision to limit tweet access due to data scraping concerns also adds to the challenges faced by Twitter. Cloud flare data shows a decline in Twitter’s traffic since January.
The monetization program aims to support and inceltivize creators on the platform, providing an additional revenue stream. It offers a way for Twitter Blue subscribers to monetize their content and potentially earn income through the ads in tweet replies. The expansion of eligibility for creators will allow more users to participate in the program, further encouraging engagement and content creation on Twitter.
