Highlights
- Dubai Tourism Triumph ; Dubai welcomes an unprecedented 8.55 million international visitors in H1 2023, marking a 20% year-on-year growth.
- Dubai’s hotel sector outperforms pre-pandemic levels, achieving an impressive average occupancy of 78%.
- The emirate’s diverse tourism ecosystem and strategic partnerships contribute to its rapid recovery and global recognition.
- Dubai secures top position in Tripadvisor Travellers’ Choice Awards for the second consecutive year.
- Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum emphasizes Dubai’s rise as a major global tourism destination and pivotal trade hub.
Dubai Tourism Triumph for the emirate’s industry, Dubai has welcomed a staggering 8.55 million international visitors during the first half of 2023, surpassing its pre-pandemic record of 8.36 million tourists in H1 2019. This extraordinary achievement reflects a remarkable year-on-year growth of 20 per cent, showcasing Dubai’s resilience and appeal as a global tourism hub.
The remarkable surge in visitors showcases Dubai’s emergence as a major player in the worldwide tourism sector, solidifying its reputation as a resilient and rapidly recovering destination. These exceptional figures far exceed the projections by the United Nations World Trade Organisation, underscoring Dubai’s steadfast commitment to revitalizing its tourism sector.
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This phenomenal accomplishment is attributed to the visionary leadership of Dubai, whose foresight and strategic policies have enabled the emirate to rebound swiftly in the face of global challenges. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, emphasized the pivotal role tourism plays in Dubai’s economic landscape, affirming its status as a pivotal hub for trade, investment, and enterprise.
Dubai’s hotel sector has demonstrated remarkable strength, surpassing pre-pandemic levels across all metrics. With an average hotel occupancy of 78 per cent, Dubai’s hotels outperformed international benchmarks. The average length of stay increased to 3.9 nights, while the total number of Occupied Room Nights in the first half of the year experienced a robust 12 per cent year-on-year growth.
The emirate’s diverse tourism ecosystem and agile growth strategy have been vital to its success. A combination of strategic partnerships between public and private sectors, collaboration with government entities, and global engagement have propelled Dubai to the forefront of the global tourism landscape.
In recognition of its outstanding achievements, Dubai secured the top spot in the Tripadvisor Travellers’ Choice Awards 2023 for the second consecutive year, a remarkable feat that underscores its unwavering appeal and desirability.
As Dubai continues to innovate and adapt within the competitive global tourism landscape, it reaffirms its status as a top-tier urban economy and tourism destination. The Dubai Economic Agenda D33, spearheaded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, outlines a forward-looking trajectory for Dubai’s growth and global prominence.
Dubai’s exceptional performance in the first half of 2023 reflects not only its capacity for recovery but also its potential to set new benchmarks in the global tourism arena. With a resolute commitment to excellence, Dubai remains poised to shape the future of global tourism, attracting visitors from every corner of the world.
