Highlights
- Chick-fil-A announces two new restaurant concepts in Atlanta and New York City.
- The concepts include an elevated drive-thru and a digital walk-up, set to open in 2024.
- Drive-thru in Atlanta to have four lanes passing under the kitchen, accommodating 75 cars, and a food transportation system for fresh orders.
- Digital walk-up in NYC to serve as point-of-pickup for mobile orders in urban areas with heavy foot traffic.
- Chick-fil-A aims to cater to the growing demand for convenience and efficiency in the fast-food industry.
- The restaurant concepts seek to provide an enhanced customer experience with improved drive-thru and mobile ordering services.
Chick-fil-A is set to revolutionize the dining experience with two new restaurant concepts in the Atlanta metropolitan area and New York City. Scheduled to open in 2024, these concepts aim to elevate the drive-thru and mobile ordering experiences for customers.
The Atlanta-based quick service restaurant giant plans to introduce an innovative drive-thru concept in its hometown. The drive-thru will boast four lanes passing under the kitchen, accommodating up to 75 cars. To enhance efficiency, the restaurant will feature a larger kitchen space and a state-of-the-art food transportation system that delivers orders straight from the kitchen to waiting customers in their vehicles. Those using the Chick-fil-A app will have their orders sent to the kitchen upon entering one of two designated mobile order lanes, ensuring they receive their meals fresh and promptly.
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Drive-Thru & Digital Walk-UP
In addition to the drive-thru innovation, Chick-fil-A will be testing a digital walk-up concept in New York City. This concept is designed to cater to urban areas with heavy foot traffic. Acting as a point-of-pickup for mobile orders, this location won’t facilitate any in-store sales. To guarantee freshness and convenience, GPS tracking tied to the mobile app will ensure that customers receive their orders at precisely the right time.
With these new concepts, Chick-fil-A aims to cater to the growing demand for convenience and efficiency in the fast-food industry. By embracing digital ordering and enhancing their drive-thru services, the chicken sandwich chain seeks to provide an even better experience for its valued customers.
Stay tuned for the launch of these exciting restaurant concepts, and experience the future of fast food at Chick-fil-A!
