Highlights
- Careem refunds Dh709000 to customers in 2023 as part of its Dirhams for Delays campaign in Dubai.
- Contrary to speculation, refunded funds did not come from delivery riders’ earnings but from Careem’s marketing budget.
- Jaskaran Singh, Vice President of Food at Careem, emphasized the company’s dedication to customer satisfaction and safety.
- Over 95% of Careem Food orders in 2022 and 2023 were delivered on time.
- Careem prioritizes safety over speed and rewards riders for safe riding practices.
- Refunded amounts are deposited into customers’ Careem Pay wallets for flexible use.
- The Dh709,000 refund indicates delays totaling 709,000 minutes during last year’s campaign.
- Careem Food’s order volume has seen significant growth, expanding its operations to Saudi Arabia and Jordan since its launch in 2020.
Careem Refunds Dh709000 to Customers
In a concerted effort to uphold customer satisfaction Careem refunds Dh709000 to customers throughout 2023 as part of its Dirhams for Delays campaign, aimed at compensating patrons for tardy food deliveries in Dubai.
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Get Dirhams For Delays Campaign
Jaskaran Singh, Careem’s Vice President of Food, unveiled this figure during the launch of the 2024 campaign in Dubai. This initiative, commenced the preceding year, pledges customers a reimbursement of Dh1 for every minute their food arrives past the stipulated time.
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What was the source of the refunded sum provided by Careem for late food orders in Dubai?
Contrary to speculation, Careem clarified that the refunded sum didn’t originate from the earnings of its food delivery riders, fondly known as captains, but rather from the company’s dedicated marketing budget.
Statistics for Late Food Orders
Singh emphasized,
“Last year, customers were reimbursed Dh709,000 for food orders that exceeded their estimated time of arrival.”
He highlighted the exceptional punctuality of Careem Food orders, with a staggering 95% being delivered promptly in both 2022 and 2023, leaving only 5% to surpass their expected time of arrival.
Prioritizing Safety: Careem’s Incentives for Safe Riding Practices
In a conscious effort to prioritize safety over haste, Careem incentivizes riders who prioritize safe riding practices, steering clear of undue pressure on delivery personnel.
Singh further elaborated, “This campaign emphasizes precision in delivery times rather than excessive speed.” Careem’s unwavering confidence in its delivery prediction and tracking technology underscores its commitment to reliability and punctuality.
Moreover, Careem underscores its commitment to the safety and well-being of its riders, absolving them of responsibility for any delays. Instead, the company places its confidence in the efficiency of its service, affirming its readiness to stand by it.
How are refunded amounts from late food orders by Careem distributed to Customers?
Refunded amounts are seamlessly deposited into the customer’s Careem Pay wallet, offering flexibility in utilizing the funds across the platform’s services or withdrawing them to a bank account.
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Delays Unveiled: Careem’s Data Breakdown Reveals Insights into Last Year’s Campaign
Analyzing the figures, the Dh709,000 refund suggests that Careem encountered delays totaling 709,000 minutes during last year’s campaign in Dubai, equating to over 492 days or approximately 11,816 hours. This year’s campaign extends until March 10.
Careem Food: Fueling Growth Across Borders Since 2020
Since its inception in 2020, Careem Food has witnessed a substantial surge in order volume, not just in Dubai but also in Saudi Arabia and Jordan, solidifying its position as a leading player in the food delivery landscape.
