When we hear about the Middle East, visualizing a picture of the desert, skyscraper buildings, luxurious cars, and Arab royalties is quite common. But, the reality of the Middle East region goes beyond the royal imaginations of the world. To sum it up in two words, let me introduce Moonshot MENA to you, a concept that will be ‘Making The Middle East The New Cradle Of Innovation.’
Appinventiv, a digital engineering leader, is actively involved with private players who align with the vision of Moonshot MENA goals. The team of 1600+ tech experts has already delivered 3000+ innovative digital assets to startups and enterprises and was recognized as one of Deloitte’s Tech Fast 50 companies of 2023 for clocking the fastest revenue growth.
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While the MENA region is actively tackling internal challenges of water scarcity and inter-country knowledge isolation, the ongoing US-China tech standoff has added another roadblock to the tech growth in the region. Crossing the invisible wall, Appinventiv has already recognized and tapped into the MENA region’s tremendous growth potential.
The bootstrapped IT leader is now the leading digital transformation partner for UAE’s diverse industry verticals, catering to leaders like the Americana Group and Emirates NBD. The tech giant has facilitated digital strategies and transformative solutions for business leaders in Fashion and Apparel, FoodTech, Real Estate, and Hospitality.
Working with The Apparel Group, Appinventiv built a robust eCommerce platform for 6th Street, resulting in over 3 million iOS and 1 million Android app downloads. It partnered with Ecco, a leading footwear brand in the MENA region, to expand its leadership stature digitally by building a seamless and engaging eCommerce app. It has also helped a Qatar federal body improve its digital engagement with the public.
The Untapped Potential Of Moonshot MENA
Dubai aims to invest $4 Billion in the next five years towards developing its metaverse ecosystem through AR and VR, digital twins, machine learning, IoT, AI simulation, and blockchain technologies.
The UAE Vision 2071 program aims to establish UAE’s soft power and advanced technology-based education. The number of patent applications from the MENA region has risen sixfold in the past two decades.
Under Operation 300bn, the UAE’s Ministry of Industry and Advanced Technology plans to grow the country’s industrial sector to more than $80 billion by 2031.
The Moonshot Factory, formerly Google X, owns over 200 patents, which will be used to support new projects.
Saudi Arabia’s Vision 2030 aims to create a competitive, self-sufficient economy, which includes high-budgeted technology and infrastructure ‘giga’ projects, such as NEOM. It aims to build a $500 billion futuristic city on the Red Sea billed as “the first cognitive city” in the world, a digitally and AI-enhanced human-centric city focused on improving livability, encouraging socialization, and fostering connectedness.
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Appinventiv Calls It A Royal Opportunity
The Moonshot MENA initiative is being executed with the government’s 100% transparent support regarding knowledge, technology, resources, and data sharing between public and private entities working on the goal. Appinventiv has a proven record of radical problem-solving, determined profit-chasing, and profitable collaborations. The tech firm’s CEO finds the government’s support extremely viable in building top-notch digital solutions for Startups, Scaleups, and innovative SMEs in rapid development timelines.
“The MENA region has pipelined world-changing innovations in its Moonshot MENA initiative. That’s why every business aligned with the Moonshot MENA goals automatically becomes our top priority.” said Saurabh Singh, CEO of Appinventiv.
About Appinventiv
Appinventiv is a leading digital engineering company with a strategic prowess in AI, Blockchain, IoT, FoodTech, EdTech, InfraTech, FashionTech, Sustainable Tech, HealthTech, and Hospitality. It has established a leadership stance in the IT industry by expanding the digital capabilities of global business leaders and forming concrete technical foundations for innovative startups. The profit-chasing solutions recently accredited the company Deloitte’s Tech Fast 50 Award for the fastest revenue growth. Appinventiv’s unwavering commitment to excellence and remarkable contributions to the tech industry won it the Tech Company of The Year 2023 title by Times Business Awards.
