If you’re a business owner in Dubai and want to advertise your business on vehicles like light cars, motorcycles, or trailers, there are specific legal steps you must follow. Unauthorized stickers on vehicles are illegal in the UAE and can lead to a fine of Dh500. However, you can obtain a permit for advertising on vehicles, provided you follow the rules set by the Roads and Transport Authority (RTA).
Here’s everything you need to know about the process, fees, and guidelines to legally advertise your company on vehicles.
Steps to Get an Advertising Permit for Vehicles
- Login: Go to the RTA website and log in with your username and password.
- Application: Click on ‘Permit,’ then select ‘Advertising on Vehicles.’
- Submit Documents: Upload all required documents (explained below).
- Receive Application Number: After submitting, you’ll get a transaction number by email and SMS.
- RTA Approval: The RTA will review your application. You’ll be notified by email or SMS once approved.
- Payment: Pay the required fees online or in person at Customer Happiness Centres in Umm Ramool and Al Barsha.
- Print Permit: Once approved, you can print your permit via the RTA’s Advertising System.
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Required Documents
The documents vary depending on the type of vehicle:
Commercial vehicles/motorcycles:
- Advertisement design mock-up from all sides.
- Trade license copy (issued in Dubai).
Other vehicles:
- Advertisement design from all sides.
- Request letter explaining the advertising activity.
- Trade license copy.
Trailers, semi-trailers, and mobile advertising vehicles:
- Advertisement design from all sides.
- Trade license copy with an advertising activity.
Fees for Vehicle Advertising Permits
The cost of advertising varies by vehicle type and ad style. Here’s a quick overview:
| Type | Vehicle Category | Duration | Fees |
|---|---|---|---|
| Logo/commercial name on front doors | All categories | Annually | Dh250 |
| Complete wrap (excluding windows) Light vehicle | 16-passenger bus | Annually | Dh1,000 |
| Complete wrap for larger vehicles | Cooler truck, pick-up, 26-passenger bus | Annually | Dh1,500 - Dh2,500 |
| Partial wrap (excluding windows) | Light vehicles, buses | Annually | Dh500 - Dh1,500 |
| Motorcycle (personal ad) | Motorcycle only | Annually | Dh250 |
| Quad bikes (for others) | Advertisement for other businesses | Weekly | Dh500 |
| Mobile vehicles, trailers | Advertising companies | Annually | Dh50,000 |
| Event advertising on light vehicle | Special events | Weekly | Dh2,500 |
Note: Additional Dh20 knowledge and innovation fees apply, and the process takes 3-7 days.
Important Terms and Conditions
- Language: Arabic must make up at least 50% of the ad. The company’s trade name in Arabic should match the trade license.
- Vehicle Color Changes: Approval is required from Dubai Police if you need to change the vehicle’s original color.
- Rented Vehicles: Present a No Objection Certificate (NOC) from the leasing company.
- Real Estate Ads: Require an NOC from the Dubai Land Department.
- Foreign Companies: Need embassy or consulate approval for the ad.
- Dubai SME Discount: Companies registered under Dubai SME receive a 50% discount with an official letter.
Design Guidelines
- No smoking symbols, flags, religious slogans, or images of people.
- Only Arabic and English are allowed.
- Avoid using 3D images, barcodes, or putting images on the front windshield.
- No more than five images per side of the vehicle.
- For a lost or damaged permit replacement or to amend permit details, an additional Dh100 is required.
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Conclusion
By following these steps and guidelines, you can safely advertise your business on vehicles in Dubai without risking fines. Make sure to plan ahead and have all documents ready to ensure a smooth application process.
