Key Takeaways
- The UAE achieves another Guinness World Record Emirates Society Uniting with Emirates Draw for Consumer Rights under the “Our Responsibility to Protect” initiative, showcasing a commitment to transparent consumer dealings.
- The world’s largest billboard, standing 10 meters tall and stretching 100 meters in length, raises awareness about Consumer Fraud and Intellectual Property protection.
- Esteemed dignitaries and officials gather at the Sharjah Chamber of Commerce to witness the significant announcement.
- H.E. Mohammed Khalifa Al Muhairi emphasizes the UAE’s dedication to combating fraud and ensuring consumer safety and rights.
- Paul Chader, Head of Marketing at Emirates Draw, underlines the alignment between the billboard and Emirates Draw’s vision of excellence and consumer experience.
- The billboard, strategically placed on Al Ittihad Street, symbolizes trust between consumers and merchants, reinforcing the UAE’s leadership in consumer rights.
- Guinness World Records recognizes the billboard’s role in promoting a vital societal message and upholding global standards.
- The artwork stands as a symbol of hope, responsibility, and protection, reflecting the united spirit of the UAE community for a better tomorrow.
Our Responsibility to Protect
Emirates Society Uniting with Emirates Draw for Consumer Rights, in a remarkable showcase of commitment to transparent and fair consumer dealings, the UAE achieved yet another Guinness World Record under the “Our Responsibility to Protect” initiative. Unveiled the world’s largest billboard aimed at raising awareness about Consumer Fraud and Intellectual Property protection.
Emirates Society Uniting with Emirates Draw for Consumer Rights
The announcement was made during a press conference at the Sharjah Chamber of Commerce, graced by esteemed dignitaries, representatives from various Ministries, the police, and government sectors. The event garnered significant attention from diverse local, regional, and global media outlets. His Excellency Mohammed Khalifa Al Muhairi, Chairman of the Emirates Society for Consumer Protection, and officials from the Guinness World Records authenticated the initiative, highlighting its distinction as a monumental billboard advocating for consumer rights.
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Biggest Billboard in the World
The colossal billboard, standing 10 meters tall and stretching an astonishing 100 meters in length, now adorns the bustling crossroads of Dubai and Sharjah. It prominently displays 100 local and global brands, echoing broad support for the “Our Responsibility to Protect” initiative and its vital goals.
Reflecting on this historic moment, H.E. Mohammed Khalifa Al Muhairi stated,
“The UAE’s strong customer protection framework is clearly conveyed through this billboard. We are resolute in our fight against fraud, protection of intellectual property, and ensuring the safety and rights of every consumer in the UAE.”
Paul Chader, Head of Marketing at Emirates Draw, drew a parallel between the billboard and Emirates Draw’s MEGA7 game, renowned for its grand prizes across the Middle East, Africa, and Asia. He stated,
“We are honored to support and be a part of this landmark achievement. The size of this billboard and its significant message mirror our values. We remain committed to adhering to global standards, ensuring our consumers consistently receive the best experience.”
Purpose and Vision of Uniting
Strategically placed on Al Ittihad Street, the record-breaking artwork stands as a testament to the shared vision of both the Emirates Society for Consumer Protection and Emirates Draw. It symbolizes the trust between consumers and merchants, aimed at preventing fraud and trademark infringements.
Guinness World Records Billboard Stands For
Acknowledged the billboard’s pivotal role in promoting an essential societal message, reinforcing the UAE’s leadership in championing consumer rights, and raising awareness to the highest global standards.
Beyond its visual appeal, the billboard stands as a symbol of hope, responsibility, and protection, reflecting the united spirit of the UAE community and its pursuit “For a Better Tomorrow,” as exemplified by Emirates Draw’s commitment to positive transformation for individuals and society at large.
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About Emirates Draw
Emirates Draw is the UAE’s leading gaming operator, providing entertainment, innovative gaming platforms, and products with a CSR-first approach, supporting individuals and society. Committed to a sustainable future and grounded in social and environmental responsibility principles, Emirates Draw positively impacts and brings real change one life at a time for its lucky winners. The organization is dedicated to societal welfare through its leading Coral Reef Restoration Programme, ‘For A Better Tomorrow’. Emirates Draw features three fast-growing games, MEGA7, EASY6, and FAST5, delivering millions of dirhams weekly.
